7.2: Web Reports
Other Information:
Quarterly Research Programs: Web Reports are research programs carried out by Bloor Group Analysts and Associate Analysts.
Each Web Report involves an in-depth focus on a specific topic. The nature of the research program exposes the research process
itself, allowing registrants, consultants, analysts and end users to collaborate on defining and explaining the nature and
use of specific disciplines in the field of enterprise IT. Software vendors can participate in these research programs through
sponsorship of the whole program or specific elements. Each program continues for at least three months. Our Web Reports will
include a combination of the following components: * Pre-survey used to determine appropriate questions and areas of focus
* Exploratory webcast in which the report analysts brainstorm about the project * Detailed survey to The Bloor Group subscription
and registrant list soliciting feedback from the online community * One or more radio-style broadcasts in which guests discuss
the topic or some focus area within the topic * Publication of Preliminary Findings to the online community for feedback *
A live webcast in which the research findings are explained and discussed * Executive summary (2-4 pages) that discloses key
conclusions * Full research report (15-20 pages) that summarizes and analyzes findings * eBooks that provides access to each
of the individual components * Generally published paperback book (available on Amazon) that includes all written materials,
including transcripts
Stakeholder(s):
Indicator(s):
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