2.1: Attention

Use social media to attract and hold consumer attention.

Other Information:

Bringing higher production values and more contemporary user interfaces to consumer-facing systems has become the minimum bar for online B2C interactions. This is enterprise produced data, used largely in broadcast mode, so technically it is not a great challenge. But it does entail digital asset management challenges for a content management infrastructure that was designed originally to cope with documents and drawings.

Stakeholder(s):

• Companies


• Consumers

Indicator(s):

Indicator:1

Content