Documents/SETF/1: B2B Enterprises/1.5: Context

1.5: Context

View collaboration and social systems in context.

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One of the mistakes organizations made back in the days of Knowledge Management was to assume that there was a need to collect and share organizational information in a fashion that was somehow separate from the core processes of the organization. Social business systems need to be implemented within a context, and that context is the processes that drive the business. This combines Steps 2, 3, and 4 to create game-changing capabilities in processes where response times make all the difference. It requires focusing systems of engagement on moments of engagement, working backward from those key moments that make or break a strategy, determining who is representing the enterprise during those moments, then deciding what information or capability in what form would most empower that person to make the best decisions.

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