5.6: .NYC Domain
Pursue a new .NYC top-level domain Other Information:
PURSUE THE .NYC TOP-LEVEL DOMAIN: WWW.YOURNAME.NYC -- Soon the prestige of a New York City address or area code will extend
to the digital realm. With its application for .nyc in 2012, New York became one of the first cities in the world to pursue
its own geographic top-level domain. A top-level domain, or TLD, is the last part of an Internet address, such as .com, .org
or .edu. Following a public Request for Proposals, the City of New York entered into an agreement with NeuStar, which has
assumed all upfront costs associated with the TLD, including marketing, promotion and over $185,000 in application and maintenance
fees to the Internet Corporation of Assigned Names and Numbers (ICANN). ICANN will administer the allocation of TLDs. Following
the public launch of .nyc (anticipated in 2013), the City of New York will receive 40% of revenue generated by sales of domain
names in the .nyc TLD. The .nyc TLD will be made available to New York City individuals and organizations in strategic phases,
beginning with public institutions and nonprofits, followed by locally licensed businesses and local residents, and finally
entities providing a business or service specific to New York City. With the historic launch of the .nyc TLD, the City will
embrace its digital future in a powerful way and bring an unprecedented level of geographic authority to the digital sphere.
In addition, the City will generate revenue, help residents locate government services, encourage local businesses to thrive,
market and promote tourism, and spread the dynamic image of New York City around the world. Crucially, the City of New York
will establish a community advisory board and convene public listening sessions to encourage meaningful input into the development
of the .nyc strategy.
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