A7: Outreach and Awareness
Perform Outreach and Awareness across all Stakeholders Other Information:
Individuals and the private sector play critical roles in the success of the Identity Ecosystem. They must understand the
risks, benefits, and how to participate in the Identity Ecosystem. As a result, educational information should be easy to
obtain and understand. Public and private sector outreach and awareness activities will include efforts to educate individuals
and organizations on poor identification and authentication techniques and how to improve on them. The Federal Government
will develop these efforts in conjunction with the National Initiative for Cybersecurity Education (NICE). Federal agencies
will incorporate digital identity trust and protection into existing and future outreach and awareness programs. Private sector
and other government entities have a distinct role to play in communicating with their specific stakeholders, both individuals
and other organizations. The Federal Government in collaboration with the private sector will tailor awareness campaign activities
based on audience type, and focused across varied media outlets to make individuals aware of appropriate security behavior
now and in the future. The long-term campaign should promote awareness of the activities, offerings, and providers in place
to support the Identity Ecosystem and ultimately promote participation. Any mechanisms developed to support this high priority
action will measure effectiveness of the messaging and the Identity Ecosystem to inform further enhancements.
Indicator(s):
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