3.2: Awareness and Education
Provide awareness and education to enable informed decisions. Other Information:
Education and awareness efforts will raise the understanding of the importance of trusted identities and will teach users
how to create trusted identities. The Federal Government, working with the private sector, will customize these education
and awareness efforts to the relevant demographics. Meaningful consumer choice among multiple identity media and service providers
and awareness of the available choices are a crucial aspect in promoting participation on the part of individual users. Programs
associated with this Strategy must provide awareness of the available market choices, their benefits and protections for the
user, and the information necessary to make an informed choice. There is also a growing need for awareness and education across
the service provider community, particularly as it relates to the service provider’s responsibilities associated with the
overall security and privacy protections established by the Identity Ecosystem Framework. The Federal Government, in conjunction
with service providers, will develop educational resources for use by both large and small businesses in order to promote
consistency and alignment within the Identity Ecosystem. As with the American public, service providers must understand not
only their role in the solution, but also the role of other parties and the ways that these respective roles foster trust.
Awareness and education activities must leverage existing programs and engagement efforts and begin as soon as possible to
address known security risks and best practices. They must also evolve as the identity infrastructure matures to ensure that
materials and messaging are in alignment with the current environment.
Indicator(s):
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