Documents/NOAA2010/5: NOAA's Enterprise-wide Capabilities/5.2.2: Regional Stakeholders

5.2.2: Regional Stakeholders

Integrated services meeting the evolving demands of regional stakeholders

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The challenges that NOAA's partners and customers face are often particular to communities within geographic regions and require that NOAA draw on its full range of mission responsibilities and capabilities to address them. NOAA routinely draws on its breadth of capabilities to respond to regional disasters, but must tailor the specific response depending on whether the disaster is a tsunami in American Samoa, flooding in the Midwest, or an oil spill in the Gulf of Mexico or Great Lakes. NOAA's capacity to effectively meet its responsibilities to the Nation will require firsthand knowledge of the needs and dynamics of each region, an integrated workforce that operates with awareness of the range of the Agency's mission and capabilities, and organizational flexibility to tailor its capabilities and services to meet distinctive regional needs. As regional and local conditions change, NOAA will need to quickly assess changes in user and stakeholder priorities and develop collaborative solutions that draw on the full range of capabilities available from NOAA and its community of partners. To achieve this objective, NOAA will tailor services to meet regional demands by coordinating and integrating the capabilities of multiple Line Offices within that region. Through regional collaboration and engagement strategies, NOAA will strengthen relationships, improve the use and usability of its services, communicate the rationale behind significant regulatory action to stakeholders, and rapidly adapt to changing local and regional conditions and requirements. In particular, NOAA will focus on supporting and collaborating with established and emerging regional governance initiatives so they are better able to protect and restore coastal, ocean, Great Lakes, and other regional resources. Over the next five years, evidence of progress toward this objective will include: * Stakeholder needs continually and adequately assessed for NOAA science, service, and stewardship; * Integrated products and services tailored to the needs of NOAA's regional stakeholders and customers; * Organizational responsiveness to stakeholder needs through the evaluation of and adjustments to products and services; * Two-way communication with regional stakeholders, including regional governance initiatives, to build understanding, trust, and partnerships; and * A workforce operating with shared awareness and understanding of its cross-Agency missions and capabilities.

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