3.3: Twitter
Increase targeted use of Twitter. Other Information:
Twitter Twitter is a free “micro-blogging” service that allows for quick, frequent information distribution online. The Department
uses Twitter to disseminate information during the Secretary’s travels, highlight key points made during the daily press briefings
and high-profile public speeches, and communicate directly with the public by responding to their questions. The Department
also corrects misinformation using Twitter. The Associated Press covered the Department's use of Twitter in March 2009, when
rumors and web-postings alleged that Madagascar’s ousted President Ravalomanana had been granted refuge in the U.S. Embassy.
Realizing that this might lead to mob action against U.S. personnel and facilities, Department staff used Twitter to “tweet”
a rebuttal to the rumors, quickly defusing the situation. http://www.twitter.com/StateDept The Department plans to increase
targeted use of Twitter 30% by 2011.
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