Initiative #2: Export.gov NextGen

Make it easier for U.S. companies to learn about exporting, become exporters, and expand their exports.

Other Information:

Overview: Through Export.gov NextGen, the International Trade Administration (ITA) seeks to make it easier for U.S. companies to learn about exporting, become exporters, and expand their exports--all in support of the National Export Initiative. By adopting industry best practices of providing information based on the company’s level of experience, we will give them the right information at the right time. We will streamline how U.S. companies interact with ITA and, by extension, the other agencies of the Trade Promotion Coordinating Committee (TPCC). This initiative also supports the White House direction that executive branch agencies assist small businesses and exporters in obtaining information they need on relevant federal programs and services. Impact and Benefits: The most significant benefit of this initiative will be the reduction in how long it takes a customer to find all of the export related information relevant to them. Currently, customers have to visit many sections of the site to find market research, trade events, and trade leads. Export.gov NextGen will push all of the relevant information to the customer’s portal (myexport.gov) page so that it is all available in one place. The next most significant benefit will be the integration of the customer’s account and automated completion of related forms. Currently, a customer has to fill out individual forms for every event they want to register and for every product or service they want to buy. Export.gov NextGen will reduce the burden on the customer in that it will pre-populate the fields on the form from the customer’s profile information. We will only ask the customer to review the information and respond to questions that are not yet in the customer’s profile. Another significant benefit will be the introduction of web 2.0 features and functionality. Customers will be able to comment and rank every page on the site. Customers will be able to have online chats with knowledgeable staff. Customers will receive alerts about events and other information that is relevant to their needs. Key Milestones and Timeline: * Initial requirements and Design – 1/12 * Feature development and fine tuning – 3/12 * System Design – 3/12 * Production environment implemented 6/12 * Staged implementation – 7/12

Stakeholder(s):

• International Trade Administration


• U.S. Companies: Key Customer Groups: Export.gov’s main audience is U.S. companies who want to learn about exporting, become exporters, and expand their exports. ITA and the other TPCC agencies also interact with U.S. industry and trade associations, educational institutions, banks, non-governmental organizations and for profit companies that are in the export business.


• U.S. Industry Associations


• U.S. Trade Associations


• Banks


• Non-Governmental Organizations


• For Profit Companies: For profit companies that are in the export business.


• Individuals: The term customer herein refers to any individual or to any entity, including a business, tribal, State, or local government, or other agency, to which the agency directly provides significant services.


• Tribal Governments


• State Governments


• Local Governments

Objective(s):

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