S 3.1.1: Common Analytics Platform

Use aggregated information provided by Google Analytics to improve Federal services online.

Other Information:

Common Analytics Platform: Plans to Adopt Google Analytics Agency-Wide Implementing Google Analytics on Department of Homeland Security (DHS) (“the Department”) and Component websites. The Department will use aggregated information provided by Google Analytics to improve Federal services online by conducting measurement and analysis of usage or through customization of the user’s experience. The Department will use aggregated information provided by Google to: * Track visits to various DHS.gov (and Department component) pages; * Monitor the size of the Department’s audience; * Better understand the interactions of visitors to DHS.gov websites, improve the functionality of websites, improve the user-experience, and provide more user-centric content to better serve visitors. * Ensure content is current, timely and does not provide conflicting information to citizens * Content Cleanse for old content In accordance with the President’s Transparency and Open Government Memorandum (January 21, 2009) and the OMB Director’s Open Government Directive Memorandum (December 8, 2009), Google Analytics will enables the Department to better interact with the public by utilizing the tool to enhance the viewer experience on our websites.

Stakeholder(s):

• Google

Indicator(s):

Indicator:1

Content