Reform 7.2: Tourism Management District

Extension of the Tourism Management District.

Other Information:

In 2007, the Tourism Management District was created to promote San Diego tourism through aggressive marketing of our city. The TMD is privately funded through self-assessments on hotels. The TMD resulted in immediate cost savings to the city as the cost of funding ConVis was transferred from the General Fund to the TMD. At an April City Council meeting, Councilmember DeMaio challenged the TMD Board to return to the city council with a long-range strategic plan outlining what marketing, infrastructure, hotel development, and other programs would be needed to achieve an increase in net hotel tax revenue to the city of $300 million by FY 2016. TMD is approaching its sunset date – and action should be taken in FY 2012 to extend the TMD by an additional ten years. As part of the decision to extend the life of the TMD, city leaders should also consider potential investments and programs that can help grow San Diego’s tourism industry, in-turn spiking revenues to the city’s General Fund.

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