4.5: New York City Tumblr

Launch a New York City Tumblr vertical, featuring content and commentary on City stories

Other Information:

Launch a New York City Tumblr Blog Featuring City Stories -- NYC Gov's Tumblr is a microblog with over 13,200 followers that publishes frequent updates on the topics that matter most to New Yorkers, like schools, jobs, getting around the City and more. The NYC Gov Tumblr features up-to-the-minute announcements, exclusive photos from City events and Mayoral visits, as well as quick videos that answer frequently asked questions on City services. The Tumblr also regularly "reblogs," or features, photos by Tumblr users showing life in the City through the eyes of New Yorkers. Users can browse posts by major themes, share them by reblogging, and even submit a question to Mayor Bloomberg with the #AskMike feature. The innovative design theme is unique to the City of New York and features a dynamic city skyline graphic that reflects changes in the color of the sky based on real-time feeds from the NSKYC project managed by Mike Bodge. nycgov.tumblr.com

Stakeholder(s):

• Tumblr

Indicator(s):

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