4.4.1: @nycgob

Launch @nycgob, a Spanish-language feed of crucial City government news, services and announcements.

Other Information:

LAUNCH @NYCGOB -- To build on the success of the citywide @nycgov Twitter account and to engage the Latino community via social media, the City of New York launched @nycgob, a Spanish-language feed of crucial City government news, services and announcements. Among the estimated 200 languages that are spoken in New York City, Spanish is the second most prevalent language after English, and the 2009 U.S. Census Bureau reported that over 1.8 million Spanish speakers live in New York City. In addition, the most recent Pew Internet Report on Twitter Use found that 14% of Hispanic adult internet users use Twitter in general and that Hispanic cell phone owners are almost twice as likely to use Twitter as white, non-Hispanics (12% and 7% respectively). With @nycgob, the City of New York is able to serve and engage more Spanish-speaking New Yorkers via social media.

Stakeholder(s):

• Spanish-Speaking New Yorkers

Indicator(s):

Indicator:1

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