4.4: @NYCgov

Launch @NYCgov, a central Twitter account and one-stop shop of crucial news and services

Other Information:

Launch @NYCgov, a Central Twitter Account and One-stop Shop of Crucial News and Services -- Reaching over 31,000 followers, @nycgov captures the pulse of New York City government with tweets about news and services that affect their lives. Residents can find out if alternate side parking rules are in effect and whether schools are in session, read about free events in their neighborhood, receive emergency notifications, watch live video broadcasts from Mayor Bloomberg and learn about new City programs as soon as they launch. twitter.com/nycgov. NYC Gov Streamlines Social -- Independent research with New York City's digital partners reveals that New York City engages in social media more than any other region in the country. In February 2012, Mayor Bloomberg launched five central digital media channels for City information as part of Social Media Week. In response, the NYC Gov social media channels—on Twitter, Facebook, Tumblr, Foursquare and YouTube—allow the City to effectively engage residents by providing instant access to relevant and useful information about life in the City. NYC Digital maintains each of the pages, as outlined in the first Digital Roadmap. The Citywide accounts provide a one-stop shop for New Yorkers to stay tuned into City news and services, and help them discover interesting information curated from across the City's agency-specific channels.

Stakeholder(s):

• Twitter

Indicator(s):

Indicator:1

Content