4.3: Facebook Presence

Launch official Facebook presence to engage New Yorkers and customize experience

Other Information:

Launch Official Facebook Presence to Engage New Yorkers and Customize Experience -- THE CITY OF NEW YORK ON FACEBOOK -- NYC Gov's Facebook page, which has over 30,000 likes, enables New Yorkers to get all the information they need in one place and share it with friends. NYC Gov's Facebook includes videos, new City initiatives, interactive features such as polls and contests and a Citywide events calendar, allowing residents to engage with the City of New York and other New Yorkers on NYC Gov's Facebook wall. Visit facebook.com/nycgov. #LOVENYC To kick off the new Facebook presence, the City hosted its inaugural Facebook photo contest #loveNYC in March of 2012, encouraging New Yorkers to submit photos showing why they love their city. Fans submitted nearly 2,000 photos, from snapshots of local neighborhoods and parks to favorite NYC moments. A panel of digitally creative judges, which included Jen Bekman, founder of 20x200, and @Fashion Instagram photographer, Malachy Sherlock, picked the top 10 photos to post to Facebook for public voting. The winning photo was featured on the City's Facebook, Twitter and YouTube pages and displayed in Times Square, and the winning photographer was NYC's official Instagrammer for a day.

Stakeholder(s):

• Facebook

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