4.1.3: Social Media

311 will expand its social media presence by re-launching the NYC311 Facebook page, enhancing its Twitter presence and exploring an NYC311 presence in other sites based on customer needs and interests.

Other Information:

INFORM NYC -- Creating useful, effective content goes hand-in-hand with developing a successful social distribution strategy. One of the City's priorities is to streamline information about City services, in line with New York's widely praised 311 customer service system. To help achieve that goal, the Mayor's Office of Media and Entertainment unveiled the 50-video series Inform NYC, providing New Yorkers with concise, useful shorts featuring information based on the most frequent questions asked of 311. The videos provide helpful tips on what to do for a variety of situations, including how to report street noise, request a birth certificate and locate an item left in a taxi, among others. Inform NYC is available on NYC.gov, the NYC Gov social media channels, on the City's television stations and in taxi cabs.

Stakeholder(s):

• YouTube: INNOVATIONS IN DIGITAL VIDEO -- NYC Gov's newly launched YouTube channel features curated playlists of videos from all City agencies. Residents can find visual answers to the most common 311 questions through Inform NYC and enjoy entertaining videos on the history of the City. Viewers can also watch videos of Mayoral events, interviews with New Yorkers and videos from NYC Media, the City's official network. youtube.com/nycgov.


• Twitter

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