4.11: NYC.gov
Relaunch NYC.gov to make the City's website more usable, accessible and intuitive Other Information:
RELAUNCH NYC.GOV TO MAKE THE CITY'S WEBSITE MORE USABLE, ACCESSIBLE AND INTUITIVE -- The City's website, NYC.gov, is the digital
face of New York City government to the world, and the City is committed to enhancing it to best serve the needs of the public.
Using the valuable insights gleaned from the Reinvent NYC.gov Hackathon in January 2012, the City of New York issued a Request
for Proposals (RFP) from vendors to provide design and front-end development for the relaunch of NYC.gov. The RFP was a vital
step in the Reinvent NYC.gov initiative to re-architect and redesign the user experience of the City's website, which attracts
over 25 million visitors a year. The Reinvent NYC.gov strategy is guided by design references from the Reinvent NYC.gov Hackathon,
and is centered on three core goals ... To achieve these aims, the City will pursue a five-part, user-centric content strategy
to: * Anticipate needs with navigation and most requested links based on common search terms. * Respond to needs with vastly
improved search. * Approximate needs with personalization. * Inform with user-tailored content creation and curation. * Engage
users with dynamic social and mobile features. The City of New York received a large number of RFP responses and held a public
hearing in June 2012 to announce the selected vendor, Brooklyn based design firm HUGE. The re-architecture is underway, and
the full website relaunch is planned for 2013. The new NYC.gov website will be more intuitive, usable and efficient than ever
before, demonstrating the administration's commitment to customer service and transparency. In addition, a data-driven model
will be used to determine navigation and taxonomy, helping to ensure that resources are deployed where they are most needed.
Finally, the new NYC.gov will operate as browser-agnostic mobile website to serve the fast growing number of mobile users
accessing NYC.gov. Wherever possible, the content presented on NYC.gov will be also be made available to the public via API
or RSS Feed.
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