3: Consumer Appeal

Establish NAPFA as the consumer’s first choice when selecting a financial advisor.

Other Information:

Measurement: Year on year growth in NAPFA press requests and website hits. Targets: Press requests (20%) and website hits (15%).

Objective(s):

3.1: Brand Relevance

3.2: Brand Management

3.3: Consumer Rights Task Force and Coalitions

3.4: NCEF

3.5: Membership Requirements

Content