Documents/NAPFA/3: Consumer Appeal/3.1: Brand Relevance

3.1: Brand Relevance

Review overall brand to ensure its relevance for NAPFA into the future

Other Information:

Tactic A Create an advisory task force to discuss and vet key branding strategies for NAPFA and make recommendations to the National Board. Milestone 1 Appoint leader and with leader's help appoint task force. Milestone 2 Task force meets as necessary via conference call and/or in-person meetings. Milestone 3 National Board accepts/rejects/asks for further review.

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