1.3: Education
Prevent consumer injury through education. Other Information:
Consumer and business education serves as the first line of defense against fraud, deception, and unfair practices. Most FTC
law enforcement initiatives include a consumer and/or business education component aimed at preventing consumer injury and
unlawful business practices, and mitigating financial losses. From time to time, the agency conducts pre-emptive consumer
and business education campaigns to raise awareness of new or emerging marketplace issues that have the potential to cause
harm. The agency creatively uses new technologies and private and public partnerships to reach new and under-served audiences,
particularly those who may not seek information directly from the FTC. The FTC will continue to publicize its consumer complaint
and identity theft website addresses and toll-free numbers in an ongoing effort to increase public awareness of its activities
and inform the public of the ways to contact the FTC to obtain information or file a complaint. Performance Measures: - Consumer
protection messages accessed online or in print. - Customer satisfaction rate with an FTC consumer education website or microsite.
- Organizations requesting consumer education publications. Consumer and business education are crucial tools in preventing
and reducing consumer harm efficiently and effectively. The first performance measure will help ensure that the agency is
engaging in a sufficient amount of educational activity and that the educational materials are aimed at new trends and at
particularly vulnerable populations. The second measure will ensure that the agency's consumer education websites are effective
and helpful for consumers. The third measure will ensure that the FTC is publicizing its activities in the best way possible
and that the agency has a wide array of partners to leverage resources.
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