SERVICE 3: ONE EPAWEBSITE

Rebuild epa.gov to focus on content that most directly helps people accomplish their tasks online.

Other Information:

Overview: EPA's website is a valuable communications tool, seen 15 million times monthly by people trying to learn about environmental issues, comply with regulations, help protect the environment, and do business with EPA. Under the One EPA Web project, we will rebuild epa.gov to focus on content that most directly helps people accomplish their tasks online, such as such as learning about an issue, understanding regulatory requirements, finding ways to engage in an issue, or discovering how they can help protect the environment. Challenges: Sufficient staff time to devote to identifying audiences and appropriate content; staff and management attention to develop new online systems; the current organizational focus on the website means rethinking how we devote resources to rebuilding; too much time spent publishing every document we own instead of focusing efforts on supporting key audiences' top tasks. Featured Actions: Building new sites on priority topics, identifying key audiences for each topic and selecting content that best serves the needs of those audiences. Focus is on helping people accomplish their tasks, not overwhelming readers by simply publishing every document. For example, if someone comes to epa.gov to learn how they can help protect the environment, we'll prominently provide specific tips, while maintaining links to regulatory history. We will rebuild at least 20 topic-based websites in FY2012 in an ongoing transformation that will continue into future years.

Stakeholder(s):

• Citizens: Key Customer Groups: Citizens, businesses, scientists, other government agencies


• Businesses


• Scientists


• Government Agencies

Objective(s):

S 3.1: Feedback

S 3.1.1: Most-Visited Pages

S 3.1.2: Online Surveys

S 3.2: Best Practices

S 3.2.1: Prioritization

S 3.2.2: About EPA

S 3.2.3: Popular Topics

S 3.2.4: Plain Writing

S 3.3: Metrics and Standards

S 3.3.1: Website Status Updates

S 3.3.2: Heat Maps

S 3.3.3: Web Traffic Reports

S 3.4: Streamlining

S 3.4.1: Web Content Management System

S 3.4.2: Canned Searches

Content