10.5: Social Media
Demonstrate the value of social media. Other Information:
We have made a commitment to use social media platforms like Twitter, Facebook, and YouTube to not only push out useful information,
but also use these avenues as a means for the public to ask important questions and provide meaningful feedback. Using the
resources of our award winning National Call Center, combined with the expertise of our agency public affairs directors, we
have been able to provide quick, accurate responses to public inquires. The responses that we post are visible to the public
and drive additional conversation. As a result, we have seen these tools also become communities where members of the public
share useful resources and information related to our programs and services. OSHA used YouTube to post instructional videos
that explain the importance of respirators, which are used – and misused – by millions of employees across the country. These
videos, posted in both English and Spanish, have been viewed nearly 30,000 times, and a number of users have reported positive
feedback. While these videos are also available on OSHA’s Web site, having this information available on a consumer oriented
site like YouTube has lead to increased exposure. Based on positive feedback, we are in the process of producing similar instructional
videos.
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