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Strategic Plan 2014-2016
Strategic_Plan
Start: 2014-01-01, End: 2016-12-31, Publication: 2014-01-08 Source: http://www.prsa.org/AboutPRSA/StrategicPlanning/Documents/StrategicPlan2014.pdf
Organization:
Name:Public Relations Society of America
Acronym:PRSA
Description: Chartered in 1947, the Public Relations Society of America (PRSA) is the world's largest and foremost organization of public
relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics
for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater
understanding and adoption of public relations services, and act as one of the industry's leading voices on the important
business and professional issues of our time.
Stakeholder(s):
- Public Relations Professionals: PRSA is a community of more than 21,000 public relations and communications professionals across the United States, from recent
college graduates to the leaders of the world's largest multinational firms. Our members represent nearly every practice area
and professional and academic setting within the public relations field.
- Communications Professionals
- Public Relations Student Society of America: In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA)
at colleges and universities here and abroad.
- William M. Murray, CAE: President and COO, Public Relations Society of America
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