Documents/PRSA2014

Strategic Plan 2014-2016

Strategic_Plan

Start: 2014-01-01, End: 2016-12-31, Publication: 2014-01-08

Source: http://www.prsa.org/AboutPRSA/StrategicPlanning/Documents/StrategicPlan2014.pdf

Organization:

Name:Public Relations Society of America

Acronym:PRSA

Description:
Chartered in 1947, the Public Relations Society of America (PRSA) is the world's largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry's leading voices on the important business and professional issues of our time.

Stakeholder(s):

  • Public Relations ProfessionalsPRSA is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world's largest multinational firms. Our members represent nearly every practice area and professional and academic setting within the public relations field.

  • Communications Professionals

  • Public Relations Student Society of AmericaIn addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.

  • William M. Murray, CAEPresident and COO, Public Relations Society of America