5.1: Readership
Maintain Strong Growth in Readership Other Information:
2015 Goal: In 2015 Wikimedia has 600 million readers. Rationale: Wikimedia wants more readers to benefit from their content.
Some new readers will also become new editors, thus driving participation. Summary: Wikimedia has experienced strong, steady
growth in readership since its inception. There are currently about 400 million readers accessing Wikimedia content all over
the world every month. While that's a huge number, it's also only about 6% of the world's population. We have a long way to
go before every human on earth has access to our content - which still is short of our goal, to be the sum of all knowledge.
There are signs that growth is slowing with our more mature projects, which are largely centered around languages spoken in
the global north. In order to maintain strong growth in other areas, our more mature projects must remain stable while our
less mature projects must see greater growth. In order for that to happen, we must continue to increase the quality of our
content so that the global south sees Wikimedia as an invaluable source of educational content. Measures [How will we know
we've achieved the above goal?]: Measure: Total number of readers per month. Measure: Total number of readers in the global
south.
Indicator(s):
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