Objective 5.6: Customer Needs
Meet the changing needs of our customers by enhancing data products, services, and dissemination Other Information:
Information needs are constantly changing as circumstances and laws change and as data users become more knowledgeable about
the uses of statistics. The Census Bureau must monitor changing data uses to anticipate what information will be needed and
in what formats. The Census Bureau plays a pioneering role in making information available electronically. As customers’ demands
for new means of dissemination grow, we will strive to anticipate and meet their changing needs. Customized portals, bilingual
or multilingual sites, and Web training are examples of ways we might better serve our customers through electronic means.
Feedback from users and potential users allows us to better understand which alternatives to pursue. The Census Bureau enjoys
a strong reputation for producing accurate information while protecting the confidentiality of the information collected.
This reputation supports data collection activities by reassuring respondents not only that their individual information is
protected, but that their participation is critical to the production of information that is vital to their community and
country. Strategies and means: * Develop a Census Bureau-wide approach for enhancing the usefulness and accessibility of products,
services, and methods of dissemination. * Support and promote widespread use of Census Bureau products in multiple media,
using the Internet for its immediacy, ability to be customized, and breadth of reach, while also taking advantage of the strengths
of other media for specific products and customers. * Produce crosscutting information and reference products such as the
Statistical Abstract of the United States, County and City Data Book, State and Metropolitan Area Data Book, and the online
Product Catalog. * Develop a comprehensive research plan to monitor the product and dissemination needs of users and potential
users. * Inform and educate stakeholders, customers, and respondents on how to access and use Census Bureau products. * Build
on the Census Bureau’s reputation through a coordinated, Bureau-wide program to ensure that the U.S. Census Bureau name is
associated in a consistent manner with all products and activities. Measuring performance: * Percent of customer satisfaction
with the Census Bureau’s data products and services. * Percent of customer satisfaction with usability and accessibility of
American FactFinder.
Indicator(s):
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