S 2.1: Feedback

Increase Feedback from Customers.

Other Information:

The innovative idea behind social media is to create virtual feedback loops with diverse audiences. Accordingly, USAID’s Development Outreach and Communications Survival Manual encourages staff to use social media in such a way that participants are able to leave messages or to post comments. USAID’s approach to social media is intentionally challenging staff to look beyond one-way communication in favor of using Web 2.0 tools to encourage dialogue. Other customers for USAID’s social media efforts include USAID employees themselves. USAID’s Bureau for Legislative and Public Affairs (LPA) has established an internal Google Site for “USAID Social Media” where staffers can gain more information on social media and share documents and best practices. LPA has also established a centralized email addressed focused exclusively on handling social media inquiries.

Stakeholder(s):

• USAID Employees


• USAID’s Bureau for Legislative and Public Affairs (LPA)


• Google

Indicator(s):

Indicator:1

Content