4.1: Public Opinion and Preferences

Agencies should be required and funded to regularly solicit public opinion and analyze customers’ online preferences – just as Amazon, eBay, and other top commercial websites do.

Other Information:

This can be done on an “opt-in” basis and without tracking personally identifiable information by using blogs, online surveys, a “Citizens Insight Panel” (such as that used by the Canadian government), or similar tools. Agencies should be required and funded to do user testing before undertaking major improvements to any current website, or launching a new website.

Indicator(s):

Indicator:1

Content