Strategic Themes C.1: Branding and Marketing

Establish and expand the actuarial brand and marketing message

Other Information:

In 2006, the SOA embarked on a long-term journey with other key North American actuarial organizations to market and position the actuarial profession as reflected in the Market and Market Development Plan (MMDP). The strategic objectives of this journey are to: increase demand for actuaries; market and position the actuarial profession; establish actuaries as key leaders and decision makers in their traditional marketplace; establish an initial footprint in the broader financial services market; and assure better skills within the supply of actuaries. Desired outcomes of this significant effort are to create demand for actuaries as senior leaders and critical resources within enterprise risk management (ERM) in both traditional and broader financial service settings, and to explore other potential “targets of opportunity.” This objective speaks to the importance of a consistent brand message while modifying the marketing message to the needs of a specific target audience.

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