1.4: Personal Responsibility
Encouraging greater personal responsibility through technology and interactive services so that more people take an active
role in improving their own life chances
Other Information:
Actions: encouraging greater personal responsibility -- We will make use of all new forms of communication wherever possible,
using mobile and online applications – including social networking sites – where efficiencies for both users and providers
can be gained. this includes encouraging the wider use of text messaging for gP appointments and other health and public service
areas. Plans will be set out in departmental channel strategies by March 2010. We will support primary care trusts in the
use of predictive risk models in healthcare, in order to identify those individuals most at risk and build on the successful
lessons from applications already in use. We will identify which other public services could benefit from predictive risk
modelling across each department, by Budget 2010. We will set up a taskforce to investigate what more can be done to reduce
fraud, using the best techniques from the private sector. this will report by Budget 2010. We will enhance our overall approach
to behaviour change, with the Cabinet office and the institute for government publishing a report in January 2010 examining
how best to apply these theories to the most important policy challenges.
Indicator(s):
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