2.1: Outcomes
Define outcomes. Other Information:
Simply choosing is not enough. We also need to focus on defining clear outcomes. We need to distill and integrate our thinking.
We need to be clear about where we are heading. We need practical, tangible outcomes. Visions can be vague. Outcomes are not.
There's an important reason to focus on practical outcomes. If we want others to follow our leadership, we will need to explain
our outcomes concretely. Most people are intensely practical. They will only spend their time on projects they think can succeed.
Our verbal picture of a strategic outcome needs to be specific enough to move people. We need to give people the opportunity
to experience our outcomes in their mind's eye. They need to picture in concrete terms how things will be different. Clear,
concise strategic outcomes have another benefit. Clarity points us to the metrics we need to measure our progress. For example,
if we have a strategic outcome of teaching every third grader to read and comprehend well, we will clearly measure our progress
by following third grade reading scores.
Indicator(s):
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