1.3: Website Content
Ensure that website content is readily accessible, updated, accurate, and routinely improved. Other Information:
How does your Agency currently ensure that website content is readily accessible, updated, accurate, and routinely improved?
The agency recently scrubbed its entire site of 40,000 pages and files and reduced this number by 55% in an ongoing effort
to provide only the most updated and pertinent content for it's site customers. In addition, SBA recently redesigned SBA.gov
with a user-centric navigation structure and flatter Information Architecture that is more focused on delivering content with
fewer clicks and supported with a taxonomy that better reflects what online customers are searching for. SBA has instituted
a training schedule for its Web content team to reflect changes in Web policies and Web content procedures and to foster a
culture that is pro-active in regularly managing program office content. In addition, the Web operations and maintenance team
supports the agency Web content managers with support and guidance on making updates using its new Drupal CMS tool - a tool
that was integrated into the new SBA.gov as a means to more efficiently deliver content updates in a timely manner. As part
of the current planning cycle, the redevelopment of key content areas of the site will be scheduled to improve customer satisfaction
and further refine how the agency delivers information to its customer segments. Finally, the Web team engages in an ongoing
effort to check that pages are kept up-to-date, meet 508 requirements and that links are operational.
Indicator(s):
|
