2.3: Mass Engagement
Keep up to date with best practice in engaging large numbers. Other Information:
The Taskforce ran a competition called ShowUsABetterWay which generated around 500 ideas for uses of public sector data. This
exceeded our expectations and proved to be a very positive experience in terms of the breadth and quality of ideas and the
broader interest generated in the Power of Information agenda. This is part of a growing trend of developing methods to harness
the public’s ideas for improving products and services. The Taskforce believes that there are important lessons that can be
learnt from these exercises that would be of benefit to the public services. The greatest value will be generated if there
is a mechanism within government for seeking and sharing best practice in this rapidly developing field. Recommendation Stay
at the leading edge of customer driven service improvement. The Permanent Secretary Government Communiations should regularly
publish best practice and innovation in engaging large number of people online such as Show Us a Better Way, Dell Ideastorm,
Apps for Democracy, etc. An initial readout should be published on the Cabinet Office website by Q3 2009.
Indicator(s):
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