6.D.2: Private Giving

Increase private giving to supplement state support to the University through strategic and consistent public relations and marketing messaging to the University’s many constituencies, via increased personnel in Development, Alumni Relations, and Marketing.

Other Information:

Measures of Success: 1. Using 2008-2009 as a baseline, increased overall endowment, alumni activities and involvement, private donations, annual giving and number of donors. 2. Increased mention of ODU in national and international media. 3. Increased national rankings of programs by 2013. 4. Increased availability, dissemination, and web use of recruitment materials from surveys of newly enrolled students. 5. Increased percentage of top quality freshman and transfer undergraduate students enrolled, as measured by SAT’s, high school and Community College GPA’s, class rank, etc.

Stakeholder(s):

• President: Responsible Party


• Provost: Responsible Party


• Vice President for Development and Alumni Relations: Responsible Party


• Deans: Responsible Party


• Media Relations/Marketing: Responsible Party


• Enrollment Management: Responsible Party


• Admissions: Responsible Party


• Continuing Education Units: Responsible Party


• Community Development Corporation: Responsible Party


• Community Relations: Responsible Party


• Institutional Research and Assessment: Responsible Party

Indicator(s):

Indicator:1

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