2.B: Promotion and Recruiting

Coordinate and enhance promotional and recruiting activities.

Other Information:

(Links to Goals 3 and 6) Increase support for promotional and reputational strategies that will enhance the national and international visibility of the University and its academic programs. Appoint recruiting committees or recruiting officers to work with Colleges, Admissions, and Marketing, as well as other units where relevant, to assist in developing attractive and up-to-date promotional and recruiting materials and an inviting web presence that will attract top quality undergraduate and graduate students. Measures of Success: 1. Increased mention of ODU in national and international media. 2. Increased national rankings of programs by 2013. 3. Increased availability, dissemination, and web use of recruitment materials from surveys of newly enrolled students. 4. Increased % of top quality freshman and transfer undergraduate students and graduate students enrolled, as measured by SAT’s, GPA’s, class rank, etc. 5. Using 2008-2009 as a baseline, increased alumni activities and involvement, private donations, annual giving, and number of donors.

Stakeholder(s):

• Media Relations/Marketing: Responsible Party


• Enrollment Management: Responsible Party


• Admissions: Responsible Party


• Provost: Responsible Party


• Deans: Responsible Party


• Continuing Education Units: Responsible Party


• Community Relations: Responsible Party


• Institutional Research and Assessment: Responsible Party

Indicator(s):

Indicator:1

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