3.1: Awareness and Education
Provide awareness and education to enable informed decisions. Other Information:
The public and private sector will use awareness and education programs to encourage demand for the Identity Ecosystem and
to inform its use Awareness efforts will help inform individuals and organizations about the security and privacy risks associated
with existing, weak authentication mechanisms These efforts will also communicate the benefits of the Identity Ecosystem to
all of the potential participants, including individuals, relying parties, and potential identity and attribute providers
Education programs will ensure that individuals know how to obtain and use Identity Ecosystem credentials For service providers,
education programs can provide information on implementing Identity Ecosystem solutions and abiding by Identity Ecosystem
policies. Education and awareness is an important area in which the Federal Government can assist individuals, other levels
of government, and the private sector The Federal Government is already working to raise public awareness regarding cybersecurity,
and these efforts should be leveraged to raise awareness of the Identity Ecosystem The Federal Government will work with the
private sector and other levels of government to develop education and awareness programs and to customize them for groups
like individuals and small businesses, who have unique needs The Federal Government will also work with the private sector
to provide information to potential service providers, to communicate how they can participate in and benefit from the Identity
Ecosystem.
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