5.a: Customer Focus
Increase NIST’s impact by focusing on the customer Other Information:
Customer-focused organizations are able to anticipate and quickly respond to market movements, are more efficient because
there is a shared understanding of mission and direction, and deliver results and impacts that customers value and recognize.
Delivering high-value products and services requires constant attention to best practices in cognate organizations, continuous
evaluation of opportunities for improvement, and thorough integration with customers from planning to delivery of service
improvements. NIST will continuously improve the Institute’s understanding of and responsiveness to customer needs; expand
customer interactions and thoroughly integrate customer input and market knowledge into NIST’s planning processes and evaluation
mechanisms; and build customer focus into work systems and processes.
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