Planned Activity #3.2: Marketing

Market the NBCC through the Media (editorials, radio, TV, press releases, newsletters).

Other Information:

Constraints: Mainstream media does not equate Black business issues with regular business. Black media doesn't thoroughly understand the importance of capitalism. Solution: Exploit Black media access to the point of mainstream attention and then drive both mediums. Local and regional conferences of related organizations and local affiliates. Produce CD's of speeches by board members and videotapes for distribution to public radio and television.

Stakeholder(s):

• Media

Indicator(s):

Indicator:1

Content