7.1.1: Tourism
Increase the contribution of tourism to GDP from 1.8 percent to 8.0 percent by 2011. Other Information:
Medium Term Expected Outcome: To establish Malawi as a principal and leading eco-tourism destination in Africa. Apart from
looking for tourists outside Malawi, there is also an opportunity to increase domestic tourism. According to the World Travel
and Tourism Council, tourism is expected to generate 7.1 percent of new jobs annually in Malawi. It is expected that the contribution
of the tourism sector to GDP will increase from 1.8 percent in 2005 to 8.0 percent by 2011. A number of constraints need to
be addressed in order to achieve the expected outcome. These include; high transport costs and poor access roads to tourist
destinations, poor and uncoordinated promotion activities, and threats to flora and fauna. Key Strategies: Government will
work closely with the private sector to strategically diversify tourism products, identify niche opportunities, and make Malawi'stouristdestinations
a good value proposition against competitors in the region. To facilitate private sector investment in tourism Government
will priotitise the construction and rehabilitation of roads and landing strips to key destinations, build capacity of communities
in tourism through tailor-made courses in training institutions and coordinate efforts for a unified position on tourism promotion
to reach potential customers in international and regional markets.
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