1.3.1.a: Tea
Increase production of tea. Other Information:
The medium term expected outcome is increased production of tea, especially clonal tea varieties that are competitive on the
world market. Adoption of clonal tea is a result of the limited prospects for the low yielding varieties currently grown,
Though tea ranks next to tobacco as a major foreign exchange earner, its production faces a number of constraints including
low private sector investment in irrigation, lack of appropriate factory shells, poor marketing system and high operational
costs. Key Strategies -- The tea industry will focus on increasing tea estate and smallholder profitability and reinvestment,
as well as value addition. The current strategies are centred on private sector taking a leading role, while Government focuses
on the broader constraints, such as availability of reliable and cheap sources of power (electricity) and the creation of
a favourable macroeconomic environment. The sub-sector and Government will work together to develop focused investment incentives
and other measures to strengthen the industry. Other strategies include; * Promoting clonal tea variety to increase productivity,
* Refurbishing factories, * Promoting market oriented processing of tea and * Improving the marketing system.
Indicator(s):
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