Documents/FEASRM/3: Customer Relationship Management/3.8: Partner Relationship Management

3.8: Partner Relationship Management

Provide a framework to promote the effective collaboration between an organization and its business partners, particularly members of the distribution chain (e.g., channel and alliance partners, resellers, agents, brokers, and dealers) and other third parties that support operations and service delivery to an organization's customers; includes performance evaluation of partners, if necessary.

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