1.5.2: Social Media Presence
Continue to expand and improve our online presence. Other Information:
SOCIAL MEDIA PRESENCE - The Department will continue to expand and improve its online presence, providing a wealth of information
about the operations of the Department and its personnel. New policy signed in late February of this year provides for increased
use of social media tools like Facebook and Twitter by individual military personnel, offices, commands and other organizations
across the Department and the Globe. These initiatives, as they continue to evolve and develop, will allow growing interaction
between the military, their families and the public at large, providing increased visibility of the functioning of the Department.
Communication Within and Across DoD (Enterprise 2.0) - • The U.S. European Command Commander uses social networking services
to support and shape strategic communications about national and theater objectives. • The 10th Mountain Division’s “Mountain
Sound-Off” blog directly solicits feedback and ideas about Army life from the Ft. Drum community. • Joint Task Force - North,
Open Source Intelligence Section uses social networking services to collect information for their Daily Open Source Report
for distribution to Non-Classified Internet Protocol Router Network consumers. • The Defense Information Systems Agency conducted
a Drupal implementation social networking pilot called DEFStar to gauge interest and usage of collaboration tools across the
Department. Communication With Other Government Agencies and Non-Government Organizations - • The U.S. Northern Command J623
is using iGoogle, Twitter, and Facebook to develop a test platform to serve as a Common Operational Picture. The Global Command
and Control System is experimenting with this as an inexpensive option to work with for remote personnel and state, local
and tribal government partners who cannot access the Non-Classified Internet Protocol Router Network to respond to emergencies
and incidents. • Navy’s Bureau of Medicine and Surgery uses collaboration tools to meet information sharing requirements with
civilian hospitals, insurance companies, medical researchers and the Department of Veterans Affairs. • Cross-Combatant Command
collaboration with state/local/non-governmental organizations during stabilization and reconstruction missions, connecting
persons in emergency or postdisaster situations and public diplomacy efforts. • National Defense University’s Sustainable
Technologies, Accelerated Research - Transportable Infrastructures for Development and Emergency Support project uses social
networking sites to more efficiently coordinate and rapidly deploy Department of Defense, government agencies, non-governmental
organizations and other stakeholders to humanitarian assistance disaster relief efforts, e.g., Hurricane Katrina. Communication
With the Public - • DoD CIO utilizes the Wordpress blogging platform to engage citizens and solicit input for the Internet-based
Capabilities Directive-Type Memorandum. • The Office of the Secretary of Defense (Public Affairs) connects bloggers with Department
leadership through the Bloggers Roundtable program in order to reach niche audiences. • The Navy Seals maintain active dialogue
on their Facebook page to engage directly with fans and potential recruits through notes and polls. • The North American Aerospace
Defense – United States Northern Command Headquarters Public Affairs transfers information from the Non-Classified Internet
Protocol Router Network to various social networking sites (i.e., Facebook, Linkedln, Twitter, etc.) to provide general public
information and education on N-NC issues and activities. • Northern Command Public Affairs uses social networking sites, including
Facebook, Linkedln, and Twitter, as two-way communication channels to inform, educate and discuss key Department activities
and incidents with the public, and is preparing to use for future cross-agency crisis-response. • Army Wounded Warriors Program
uses social networking sites to proactively reach out to medically-retired soldiers as well as their family members, service
providers, and community groups who often have limited military experience.
Indicator(s):
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