2.3.2: Communications Plan
Provide an overall framework for managing and coordinating communications that take place as part of the Open Government Plan
and facilitate the necessary culture change
Other Information:
As a part of the open government planning process, DOI developed a comprehensive communications plan (See Appendix A). The
purpose of DOI’s Open Government Communications Plan is to provide an overall framework for managing and coordinating communications
that take place as part of the Open Government Plan and facilitate the necessary culture change. The Open Government Communications
Plan helps achieve proactive and targeted delivery of messages, and engagement of key stakeholders at the right time, in the
right manner, with the right message. It also provides the Core Team with key messages, strategies, and tactics to communicate
consistent messages about open government at DOI, to target audiences to keep them informed of open government activities
throughout the fiscal year. The plan is a roadmap for enhancing Department-wide awareness, education, understanding, and buy-in
of open government while facilitating adherence to requirements, policy and regulations, law, or treaty. The Open Government
Communications Plan: Serves as a framework for all open government communication activities across DOI; Assists with the carefully
planned implementation of the open government communications strategy; Educates stakeholders about their roles in implementing
the Plan and open government at large; Stimulates engagement and planning to ensure the optimal use of limited resources;
and Provides performance measures for gauging success of internal education and outreach efforts. The Open Government Communications
Plan is intended to be a living document that guides the Department in developing and implementing communications initiatives
and products to provide stakeholders with accurate and timely information about DOI’s open government efforts. The tactical
implementation plan includes a suite of options and opportunities that can be further refined and modified based on strategic,
staffing and resource considerations. In addition, the Plan contains a section on goals, objectives and metrics for measuring
success. As a result, the Open Government Communications Plan is a significant catalyst for facilitating culture change at
DOI.
Indicator(s):
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