IV.8: Social Media

Expanded use of social media tools to increase opportunities to interact with the public

Other Information:

The Department’s current use of Facebook, MySpace, Twitter and YouTube has already shown how the strategic use of social media can help Commerce collaborate with and respond to the public. Expanded use of these tools will increase Commerce’s opportunities to interact with the public. In order to move forward with the use of social media throughout the Department, Commerce will: * Create and publish policy guidance on the use of social media and other Web 2.0 technologies, e.g., blogs and wikis, so that Commerce employees can safely use these tools; * Develop a system that allows Departmental officials to monitor official social media usage to ensure the adequacy and appropriateness of interaction with the public; * Explore new ways to monitor social media services to assist Commerce in outreach to and interaction with the public regarding programmatic and mission-related responsibilities; and * Encourage more Department officials to follow the example set by the Secretary and NOAA Administrator in using social media services and directly interacting with the public.

Stakeholder(s):

• Members of the Public

Indicator(s):

Indicator:1

Content