Documents/CTDLC/4: Marketing Plan/4.2.1: Return on Investment

4.2.1: Return on Investment

Develop and implement a methodology that utilizes return on investment data in project planning and allocation of resources.

Other Information:

Timelines & Benchmarks: 2010 - Methodology defined | 2011 - Applied to project planning | 2012 - Measure results of approach (allocation of resources aligned with ROI)

Indicator(s):