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Documents/CTDLC/4: Marketing Plan/4.2.1: Return on Investment |
Develop and implement a methodology that utilizes return on investment data in project planning and allocation of resources. Other Information: Timelines & Benchmarks: 2010 - Methodology defined | 2011 - Applied to project planning | 2012 - Measure results of approach (allocation of resources aligned with ROI) Indicator(s):
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