5: Digital Windows for Business

Create secure digital windows to government for business.

Other Information:

Secure digital windows to government for business. Today, government is making progress on building windows into business services. These solutions offer an opportunity to improve processes and maximize the use of investments to provide the best overall citizen-to-government experience. Sites such as the beta version of the Business.USA.gov website take the first step to streamline content for businesses by crowd sourcing material from the SBA, Commerce and others. However, more can be done to tailor the individual solutions based on personal requirements. For example, if an individual accesses an offered option using individual sign-on from the chosen government online personalized mashup, he/she should be presented with personalized information targeted at their current needs and business status. A personalized digital experience would tailor information to the individual and his/her geographic requirements, including: * District/state/city-specific zoning, license or permit information. * A snapshot of potential area competitors. * Questions that other local business owners have asked, and the answers. * List of registered local services that might be useful, including general contractors. * Lists of local business associations such as the Chamber of Commerce. Today, even one-stop shops for information still represent a government committed to letting the citizen do the work. Entrepreneurs need to know what information they are looking for or face the daunting task of digesting the whole of government to determine what is relevant. A future proactive, service-centric government will bring the relevant information to the business by collaborating across agencies and levels of government to reduce redundancy. Even a simple enhancement to website content can make life easier for the citizen. For example, instead of Agency A maintaining a page on environmental regulations related to the target audience (and likely letting the content go out-of-date eventually), the agency could link to the authority, the U.S. Environmental Protection Agency (EPA), and a relevant repository for such data on EPA.gov.

Stakeholder(s):

• SBA


• Department of Commerce


• Entrepreneurs


• Chambers of Commerce


• EPA

Objective(s):

1

Content