4: Two-Way Communication

Move to two-way communication with citizens.

Other Information:

Through social media tools, everyone can communicate directly with the White House. No one must wait for Congress to speak on his or her behalf. Whether government is actively listening and engaging or not, citizens are using technology to provide input on rules and policies. This is an example of communication that is asymmetrical, but not two-way. With an effective and proactive two-way engagement approach throughout all levels of government on critical policy, legislative issues or those that shape service delivery, citizen advocates have the ability to contribute to the process and collective work of government. Through two-way communication with citizens, issues can be resolved quickly and satisfactorily and escalated through the chain of local, state and federal entities as necessary to address citizen needs. Further, through citizen advocacy the government will be increasingly attuned to the sentiments of constituencies and allow citizens to act as change agents.

Stakeholder(s):

• Citizens

Objective(s):

1

Content