2: Volunteers
The Number of Engaged, Accountable Volunteers Is Dramatically Increased at All Levels of Scouting Other Information:
The success of Scouting depends on having enough engaged volunteers who are responsive to the needs of the program on a local,
regional, and national level. To add these needed new volunteers, it is imperative that we understand the issues that face
them and the beliefs they harbor from a generational perspective. This group of potential volunteers falls into the Generation
X and Y population and will serve as the foundation of our emerging volunteer pool. To do this, we are launching a research
project titled the Generation X and Y Parent Study (parents under the age of 40). This study will also explore how involved
Generation X and Y parents expect to be in their children’s activities. From this we will determine the key motivators for
initially volunteering. Continued volunteering will also be explored in this study. This research will help us design a marketing
plan to launch our campaign in 2008 to recruit 1 million new volunteers.
Objective(s):
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