1: Opportunity for Involvement

Every Eligible Youth Has an Opportunity to Be Involved in a Quality Scouting Experience

Other Information:

In its original charter, Congress charged the Boy Scouts of America to make its program available to all who are eligible, but recognized that young people must become members to derive the benefits available from the Scouting program. Those who administer the program must, therefore, serve the membership and also actively and purposefully recruit new members. True to that tradition, our objective remains the same today. Accomplishing these goals in today’s marketplace is increasingly difficult. Our population is more diverse and our leadership model is changing. As a result, one of our first tasks is to find out more about our various ethnic populations. Our new market study focusing on Hispanic/Latino Americans, African Americans, and Asian Americans will help us understand the perceptions of the BSA in these communities. In addition, we will gain a better understanding of their needs related to programs for youth and explore authentic messaging that resonates in each community. This information coupled with other program-specific research will serve as our guide in strengthening Scouting.

Objective(s):

1.1: Market Share

1.2: New Members

1.3: Member Retention

1.4: More Units

1.5: Roundup Playbooks

1.6: Leadership Training

1.7: Quality Awards

1.8: Multi-Channel Marketing

1.9: Order of the Arrow Mission

1.10: Adult Leader Training

1.11: Marketing Tools

Content