III.III: Trusted Advocacy

The BSA is positioned as a trusted advocate for youth.

Other Information:

Specific Goals: 1. We have presented at the BSA National Annual Meeting an attitude, awareness, and usage study of youth and adults on the perceptions of Scouting among community and thought leaders, particularly demonstrating how the BSA is perceived as an advocate for and expert on youth. [May 2011] 2. We have distributed at least five new resources (e.g., templates, speeches, press releases, Web pages, and forums) and have 50 trained experts available to represent us and our areas of expertise. [May 2011] 3. We have evaluated the effectiveness of Scouting's 2011-2015 advocacy efforts by measuring public perceptions, awareness, school access, and membership growth. [December 2015]

Stakeholder(s):

• Youth

Indicator(s):

Indicator:1

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